Basic-Fit Benelux launches their Get fit for summer campaign with an outdoor activation that gets friend groups to work-out together. The squad who carries the billboard to the nearest Basic-Fit gym the first gets a free 1-year membership.
This special Get fit for summer billboards is equipped with sport handles and give the billboard its extra work-out feature.

The campaign is a follow-up of the previously aired #squadgoals campaign in which we followed a group of friends who motivate each other to hit the gym through a Whatsapp conversation. With this outdoor activation, the target is activated to hit the gym in real life. The moment they see the billboard, their work-out begins.