KLM launched its renewed concept for the Wereld Deal Weken. With the pay-off 'Always a World Deal for you' we developed a digital campaign for its customers and their 'personal' travel needs.

To ensure this, KLM introduced a 'voting construct' in the first phase of the campaign. The consumer is presented with a choice for every communication: Johannesburg or Kuala Lumpur? City trip or beach destination? Based on this choice, the customer is served personalized content and a personalized offer, also in the following phases of the campaign. With these travel data, KLM hopes to better meet personal travel needs.